E-Commerce
PickAny24x7 — One App, Four Services
Prismsoft Technologies · 2017–2019
My Role
UI/UX Designer
Services
Home Kitchen · Celebrations · Bike & Car Rentals · Mobile & Accessories
Product
Multi-Service E-Commerce App
Duration
2 Years
What is PickAny24x7?
PickAny24x7 is an app that brings four services together in one place — a Home Kitchen for ordering food, a Celebrations section for party and event needs, Bike & Car Rentals, and a Mobile & Accessories shop. All of it available 24 hours a day, 7 days a week.
I designed the full user experience for this app at Prismsoft Technologies. The big challenge was making four very different services feel like one smooth and easy product.
The Problem
Imagine opening one app and seeing food, cars, party supplies, and mobile phones all mixed together. That would feel confusing. Each service is different — ordering food is quick and casual, but renting a car involves planning and comparing options. The design had to handle all of this without making users feel lost.
At the same time, everything had to look and feel like one app, not four different products stuck together.
What I Did
I started by thinking about each service on its own. Who uses it? What do they want? What do they need to do quickly? Someone ordering lunch wants speed. Someone renting a bike wants to compare prices and check dates. Someone planning a birthday wants to browse and pick items that go together. These are very different needs, so I designed each section to match them.
For Home Kitchen — fast browsing, clear food categories, simple checkout. For Celebrations — bundle picks and date-based availability. For Bike & Car Rentals — a calendar view with easy price comparison. For Mobile & Accessories — a clean product list with filters and a quick compare option.
Even though each section felt different, one consistent design system ran underneath everything — the same fonts, button styles, icons, and spacing. This is what made the whole thing feel like one app and not four separate ones.
I also designed gentle moments where the app suggests another service. If you order food for a birthday, it might quietly show you the Celebrations section. Done in a light, helpful way — not pushy.
Services
Food, events, rentals, accessories
Approach
Unique flow per service, shared design base
Focus
Smart cross-service suggestions
Impact
Working smart and think positive way.
What I learned